Master Lock has been able to remain a household name because of good design. Peering through this iconic bullet hole is Chief Marketing Director, Scott Williams.
For this AIGA LA event, Williams was at A+D Museum in Los Angeles to rage war against myopia in design. Williams was armed with his years of experiences working and consulting for large corporations. He shared how the investments he demanded in smart design enabled an 80 year old company, like Master Lock, to be able to prosper even within a market lousy with low cost competition.